To date, studios are having to pay for customized study and regular studies about Fandango's consumer foundation. Levitt claims nonticketing initiatives (including marketing) currently account for virtually fifty % of Fandango's revenue. (The privately held company's annual income are approximated to be about $40 million.) "Rob Moore [a former companion at Revolution Studios] named up and said, 'Give me a checklist of just about every kids' film for which you've ever offered a ticket,' " Levitt recalls..
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