Banner Ad Specifications

Name Pixels     Animation   Max KB
Big Box 250x250 4 Loops      25     
Leaderboard 728x90 4 Loops      30     
Skyscraper 120x600 4 Loops      20     
Small Box 125x125 4 Loops      10     
Stamp 120x60 4 Loops      7     
Wide Skyscraper 160x600 4 Loops      25     

Email Blast:
Up to 50 characters for Email subject. Up to 500 words text copy. No line (including the link-out URL) should exceed 72 characters. Body copy may exceed specifications listed above.

Email Discussion List Sponsorship:
Up to 6 lines text copy
Up to 72 characters per line (including URL)

Webpage Header Text Box:
Up to 40 characters subject line. Up to 250 characters for the text ad copy.

CPC Cost-Per-Click Text Box:
Up to 30 characters subject line. Up to 100 characters for the text ad copy.

Rich Media Specifications:
Due to the fact that not all browsers are Flash capable, advertisers must include a backup gif with all Flash ads. does not allow banners to automatically download plug-ins or ask the user to download plug-ins. Advertisers must provide code which automatically recognizes whether or not Shockwave plug-in is installed. If a Flash plug-in is detected then the Flash media will be shown. If not, the backup gif media should be shown.

All audio must be user-initiated; the ad may play sounds, but only if the user clicks on it, or leaves the mouse cursor over the ad for a minimum of 3 seconds.

Our standard testing period for any rich media ad is 10 business days.

All rich media ads should be delivered in full working order, include necessary components and be capable of being displayed on all browsers and all platforms. If the browser is incapable of showing the rich media ad, a backup animated gif should be shown instead.

We reserve the right to pull any rich media ad from rotation due to technical problems.

Questions about creative specifications? Call us toll-free at (888) 430-8322.

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